The impact of technological convergence on the film industry.

Technological convergence has impacted the film industry to a large extent. The new technology means that the film industry can be advertised in all forms and to almost every audience. The use of social media websites and advertisements within technology help attract the attention of a wide range of audiences and helps the film industry grow.

Films such as Skyfall used technological convergence to its advantage by using different methods of advertisement. For example Skyfall had a twitter page, a website, had its own brand of aftershave and more. These products promoted the film to wide range of audiences.